A unique occasion

For the local authorities and companies partnering with the Armada, the occasion provides a perfect public relations opportunity to invite staff and suppliers, as well as existing and future customers to a unique event, for a unique experience.

Events within the event, meetings, conferences, cocktails, luncheons and gala dinners are held each day at dozens of locations around the site, on the tall ships, yachts and naval vessels, in the VIP village, under tents or in the conference rooms provided for that purpose.

For ten days, Rouen is the focal destination for hundreds of public figures in business, politics, entertainment, the media, shipping and yachting, from French government officials to ministers and ambassadors from the countries present on the site, not to mention the chief executives of major European companies in Normandy, the Paris area and neighbouring regions. Visitors to previous editions of the Armada include French prime ministers, celebrated yachtsmen such as Eric Tabarly, Gerard d'Aboville, Laurent Bourgnon and Olivier de Kersauson, and stars such as Jean Rochefort or Miss France… to name only a few.

Special planes and trains, buses, cars and high-speed motorboats on the Seine can be provided for the organizers of events to welcome their distinguished visitors.